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'The NEC has a huge impact on the West Midlands,' says John. 'Its turnover is in excess of £150 million and is a major employer. It is also the most successful exhibition company in Europe so to have been asked to be a director is extremely flattering.

'We have exhibited very successfully at all of the NEC's franchise exhibitions over the last 17 years and so my experiences as a customer will come in useful in discussions that we will have about improving the customer experience.'


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