Just Falafel is one of the Middle East’s fastest growing brands and has plans to expand its franchise in the UAE and internationally throughout 2012.

The company, which sells a range of handmade falafels, is set to have over 25 outlets operating in the UAE by the end of this year. As well as this it has also signed franchise deals for Saudi Arabia, Qatar, Oman, India, UK, Lebanon, Jordan, and Kuwait.

Fadi Malas, CEO of Just Falafel, said: “Just Falafel took the idea of a humble, regionally popular food, developed a number of international flavour varieties appealing to different palates, and is turning it into a global phenomenon through quality, value and service. Potential franchise partners have recognised the success of the Just Falafel formula, and we’re currently seeing strong demand from the UK, India, and Canada – all of these markets are key growth destinations between 2012 to 2015.”

Published: 7 June 2012

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