Monmouth Street, Baker Street and Hammersmith have already seen the opening of Just Falafel stores and there are plans to roll out 200 outlets in the next five years, including Charing Cross, Croydon and Cambridge over the next few months.
The Middle East’s fast growing brand has seen rapid growth since it opened its first store in Abu Dhabi, UAE in 2007, and now has 33 operating stores, 50 locations under development and over 800 franchises sold across 17 different countries.
Just Falafel’s vision is to transform the fast-food industry by elevating the traditional Middle Eastern street dish and giving it a global makeover, offering consumers a diverse range of fresh, authentic and nutritious fast-food dishes.
UK Chief Executive Officer commented: “This is a stunning product – a staple and humble vegetarian street food over a thousand years old that we have given a 21st century twist. It’s nutritious, delicious, prepared fresh and fast in our stores. There has been a rising interest in authentic, healthy food in the UK over recent years and we want to offer Brits a genuinely healthier and tastier fast-food alternative to what they find today”
In addition to their traditional based falafel wrap they now offer a range of global flavours in the shape of falafel sandwiches including American, Greek, Indian, Egyptian, Japanese and Italian versions.
Published: 24 May 2013
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