Since launching the programme of design-led communications solutions in early September, Kall Kwik has reported a 'fantastic' response from it franchisees, who are securing sales from medium-sized businesses looking for a single-source provider.
By integrating existing services with new offerings into a cohesive, complementary suite, Kall Kwik has widened its target market and created a number of new opportunities for its network of almost 160 franchisees.
'The opportunity for growth is enormous,' states John Blyth, Head of Marketing. 'We have created a relevant and compelling offering for clients to help Owners succeed.'
D2D focuses on making clients 'look the business'TM by offering a broad range of services that include design for marketing, sales campaigns and other corporate communications, account management, direct mail and wide format, digital and lithographic printing. It is supported by centralised marketing programmes for franchisees, a Corporate Brands service to coordinate national clients' D2D needs, and a strategic partnership with Pitney Bowes to provide a range of mailing solutions.
MD Mike Hutter adds: 'D2D will enable us to occupy a greater share of a very fragmented market. It will also help us to achieve our target for growth - which includes expanding the network to 175 locations by the end of 2008 - as existing and potential franchise owners will see greater prospects.'
Published: 16 November 2005
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