The new strategy was developed in response to client requirements and market trends that highlighted a gap in the marketplace for an accessible, pragmatic single source provider of design-led communications solutions.
As Mike Hutter, Managing Director of Kall Kwik UK, explains it will create an even more appealing business proposition for new and existing franchisees.
'The rapid evolution of our existing capabilities, which have been formalised through D2D, will enable us to extend our reputation through a comprehensive range of connected design-led communication solutions. This will enable us to occupy a greater share of a very fragmented market.
'We also believe it will help us to achieve our target for growth - which includes expanding the network to 175 Centres by the end of 2008 - as existing and potential franchise owners will see greater prospects.'
Kall Kwik has already built the foundations for the implementation of the new strategy with its Centre Owners by launching its Corporate Brands service - a team of dedicated account managers who work with Centres to co-ordinate the D2D needs of clients like David Lloyd Leisure, ICI Dulux and Vauxhall. Since the launch, the corporate brands division has driven through a 42 per cent growth in sales across the network.
Published: 10 October 2005
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