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After 18 months of planning and designing the Warrington-based Kids Academy, the children’s day nursery management franchise has been launched across the UK – with British Franchising Association (bfa) approval, by being listed as a Provisional member.Sue and Rob Jones setup the Kids Academy in 1999 after Rob’s football career ended prematurely due to injury. After the initial shock, Sue and Rob decided to put Rob’s insurance pay to good use and set up their own children’s day nursery.

After, 14 years on Kids Academy has multiple nurseries of their own, a training academy, two care homes for adults, a property company, a pilot franchisee in Birmingham and an expansion contract to open 20 nurseries in the next five years across the Middle East.

Sue Jones, Kids Academy Chief Operating Officer, commented: “We have invested a lot of hard work, time and money developing our business to what it is today, always with a central focus on quality and professionalism. Having taken a strategic decision to expand through franchising we wanted to a team that would maintain our culture and ethos. We are extremely pleased and delighted to have a got bfa membership so soon.”


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