Krispy Kreme is set to open 15 locations in Singapore through a Master Franchise agreement with Star360 Group.

Star360 Group, which already operates retail outlets in several countries across Asia, is planning to open these locations over the next five years.

Jeff Welch, Krispy Kreme President, International, said: “This is a very exciting franchise partnership for Krispy Kreme as Star360 is a prominent retail operator in Asia. Their unique understanding of the Singapore consumer, coupled with their sound business experience across a variety of retail concepts, matches perfectly with the Krispy Kreme brand and experience.”

Krispy Kreme is a US-based company that has outlets worldwide. Its retail outlets specialise in selling baked goods and coffee products to consumers.

Published: 22 October 2012

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