All the proceeds of the 10 day auction, which takes place from the 8th to the 17th October, will go to the charity to help more terminally and seriously ill children fulfil their dreams.
'We are undertaking a number of fundraising initiatives for Dreams Come True, including point of sale merchandise and store fundraising,' says Cash Converters Chief Executive Mark Lemmon. 'But we also wanted to do something different that would capture the hearts and minds of our customers in the process. We hope as many people as possible will get behind it. We are delighted to have Matt Le Tissier to front our TV campaign for the on line auction. He is highly recognisable and as a player was applauded for his exceptional skills in the sport.'
Matt adds:''I'm only too pleased to be working with Cash Converters to help raise awareness and money for Dreams Come True. The charity helps children going through some very tough times and I encourage everyone to log on to cashconverters.co.uk and bid to help make more dreams come true.'
Published: 3 November 2008
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