The world’s largest restaurant chain starts service in Ho Chi Minh City. The branch in Vietnam’s biggest city will have a massive 350 seats.

McDonald’s profile puts the Vietnamese consumer market on a global stage, says Paul Stoll, who helped set up the Vietnam Tourism Association that includes hotels and tour operators.

Stoll said: “It’s a global brand that people are familiar with, and that gives people confidence. People want to see a kind of global presentation that they are familiar with. McDonald’s everyone knows. That’s what Vietnam needs.”

There are about 400 McDonald’s in the Philippines, 260 in Malaysia, 195 in Thailand, and 150 in Indonesia, said Linda Ming, a Singapore-based communications director for the company. Vietnam is the first Southeast Asian market since the company opened its restaurant in Brunei in 1992.

Published: 11 February 2014

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