UK Franchise Director, Cyril Raberin has awarded Yorkshire-based Approach PR the contract to handle its national consumer and regional communications for 2014.

“Our UK business model now demands an experienced and pro-active communications plan and Approach PR demonstrated exceptional industry knowledge and the right depth of PR expertise to deliver that for us in 2014,” Raberin explained.

“This is a significant year for Mobalpa as we develop our franchise offering and communicate our most exciting ranges yet. We are delighted to be working with an award-winning PR team and look forward to the results they will bring to our business.”

Approach PR is a six-strong team of multi-award winning PR consultants with over 13 years of expertise in the consumer and interiors sector. Managing Director Suzanne Johns added: “Mobalpa is a perfect fit for our specialist interiors team and we’re incredibly excited to be working on a retained basis for this international brand.”

Published: 26 March 2014

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