Over the course of 12 weeks Molly Maid Franchise Owners battled it out to be named winners of the franchise’s 2010 National Autumn Sales Campaign – The Clean Sweep Challenge.
The challenge was open to all Franchise Owners in the Molly Maid UK network and offered a financial incentive in the form of a luxury prize to reward increased cleans prior to Christmas, and additional funding of a staff celebration to acknowledge everyone’s efforts.
The campaign, which ran for a period of 12 weeks, was designed to drive sales in the last quarter of the year. It resulted in 10 winners, who achieved more than 700 additional house cleans between them, and their combined sales represented 10 per cent growth over the final quarter of the year.
Molly Maid Chief Executive Pam Bader OBE said: “This campaign proved very popular among our network and despite a tough economy, the Molly Maid service appears to be more popular than ever. With more families facing increasing pressures to return to work or work harder, families have less and less time or inclination to clean their homes and therefore turn to us for support. With prizes varying from a Champneys Day for two, 32 inch TVs to Tom Toms and John Lewis vouchers together with an added financial incentive, The Clean Sweep Challenge was fully embraced resulting in 10 very worthy winners.”
The Clean Sweep Challenge Winners:
Julie Beckham, Molly Maid Bexley
Sheila Hodgkinson, Molly Maid Oxford
Brian and Gloria James, Molly Maid Newcastle North West and Hexham
Kirsty and Paul Cotton, Molly Maid Wirral
Clifford Hudson and Shirley Reynolds, Molly Maid Godalming
Terry May, Molly Maid Newcastle East
Michelle Jarvis, Molly Maid Sutton Coldfield
Karen Wilkinson, Molly Maid Tonbridge
Regina MacDonald, Molly Maid Bath
Sandra Bushell, Molly Maid Chichester
Published: 2 February 2011
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