To enhance its online presence, Molly Maid has launched a new mobile website that is specifically designed for smartphones and the convenience of customers on the move.
According to Molly Maid, recent research has shown that consumer use of mobile phone internet continues to grow and currently stands at 17.6 million against 8.5 million in 2009. With this rapid growth in mind, Molly Maid recognised the need to offer busy potential customers a faster and more convenient way to get in touch to have their houses cleaned.
Since its launch at the end of 2011, franchise owners within the Molly Maid network have already seen an uplift in customer enquiries, with the website also linking to a 24/7 live response to help customers at any time of the day.
Pam Bader OBE, CEO of Molly Maid UK, said: “Our key business focus is to work with our franchise owners to grow and improve each business. While we are now a very well established brand, it is still crucial for us to keep abreast of new and innovative ways in reaching new customers. At Molly Maid we feel it is so important to continually exploit new technology to challenge and review our proven systems for the future success of our brand.”
Published: 13 January 2012
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