The new boutique will be opening its doors in style, right on one of the busiest covered walkways in Covent Garden’s, on a corner that overlooks the Piazza and a stone’s throw away from the prestigious Royal Opera House, home to the Royal Ballet and Royal Opera.

The new store, which features external seating, will combine their trademark Morelli’s Gelato contemporary styling and interior designing within the classical Georgian context of the central market loggia. They will serve customers with a full range of freshly made Italian gelato and sorbets, made onsite every morning, as signature scoops and spectacular sundaes alongside extra thick milkshakes, freshly ground coffee and chilled Venetian prosecco.

Morelli’s Gelato chairman Bibi Morelli commented: “We are extremely proud to be opening our doors in such a timeless location; we hope our own heritage and differentiated product will play its part in continuing to define the unique and historic charm of Covent Garden.”

With over 44 million visitors per year enjoying the history and culture of this historic London landmark Covent Garden continues to develop as London’s premier domestic and international tourist destination.

Published: 7 November 2014

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