Television advertising has helped ChipsAway gain a record number of leads during this year. From March to July, ChipsAway has reported that more than 100,000 repair leads had been passed to the network, which the company estimates to be worth a potential £20 million. ChipsAway also reports that year-on-year leads are up by 35 per cent and that July, in particular, was a record month with an increase of 47 per cent compared to July 2010.
Robin Auld, Marketing Director of ChipsAway, said: “These amazing results are very much as a consequence of the strong TV advertising, which has been refined even further for the latest campaign.
“For the third time in succession, advertising on TV has generated a record number of leads for the network. Search engine marketing also continues to perform extrememly well for us with an increase in leads of 126 per cent compared to the same period last year.”
ChipsAway’s TV advertising campaign appears on a range of digital channels and represents a major investment by the company in supporting its franchise owners, raising brand awareness and generating new business through high impact promotion of ChipsAway’s services to consumers on national television.
As well as an increase in leads from consumers, ChipsAway reports that business enquiries from national accounts with companies such as BT Fleet, RSA and UPS have also increased by 169 per cent year-on-year.
Published: 19 September 2011
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