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Molly Maid has conducted a survey that has revealed awareness of its brand has increased by seven per cent since 2005.

The domestic cleaning franchise commissioned the nationally representative survey to monitor any changes in awareness levels of the Molly Maid brand, and found that the total overall national awareness levels have increased by over 15 per cent to 22 per cent since 2005, which is more than double that of its competitors in the UK.

In addition, total spontaneous awareness of the Molly Maid brand has risen by 10 per cent compared to only two per cent achieved by its closest competitor, indicating that the Molly Maid brand is by all measurements the leading brand in the domestic cleaning sector. The demographic most aware of Molly Maid were those in the ABC1 category and those between the ages of 35-54 years.

The survey, which was also conducted in sample regional areas, showed even higher awareness levels. More than one in three people in the South East (38 per cent), are familiar with the Molly Maid brand closely followed by those in the West Midlands (34 per cent) and East Midlands (32 per cent).

Moreover, the survey also revealed that the estimated total market value for the domestic cleaning industry to be worth over £1.6 billion in the UK. Claiming more and more of the market, the 2010 Molly Maid turnover rose to more than £15 million (3 per cent increase in growth from 2009) showing that there is significant opportunity for continued growth and that Molly Maid continues to be a very lucrative business opportunity within this market. ?

Pam Bader OBE, CEO of Molly Maid UK, said: “Having proudly worked with Molly Maid for over 25 years, I am thrilled to witness the brand growing from strength to strength. It has always been my wish for Molly Maid to become the generic name for household cleaning and this survey shows that after much hard work, we are the leading brand in the domestic cleaning sector. Equally, the Molly Maid service has very much become an affordable necessity for our customers.

“Despite the economic downturn, Molly Maid is no stranger to recessions having witnessed one recession in the 1990’s and now another, but both times we have risen to the challenge and our recent financial results show that Molly Maid has become stronger as a result. As a brand, we continue to flourish and we look forward to welcoming a select number of new franchise owners to the organisation and continuing our growth in 2011.”


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