Exciting new plans for Autosheen, the UK's leading mobile valeting franchise, have been unveiled by Managing Director Paul Fennell at a national meeting of franchise owners held at the company's head offices.

The plans include updated brand styling and enhanced marketing support, to enable franchise owners to target lucrative new markets.

"Our parent company Farecla enjoys a world class reputation for surface finishing products, not only within the automotive marketplace, but in a wide range of sectors such as marine," Paul explains. "Clearly, this provides Autosheen with a unique platform from which to develop new services and break into fresh markets."

He added, "We remain committed to being brand leader in the automotive valeting space, but will be broadening our scope to become best-in-class professional vehicle care specialists across a wider marketplace."

Future plans also include the introduction of a larger, fully equipped Autosheen vehicle, while new style individual Autosheen websites have been introduced with immediate effect to support franchise owners in marketing their services locally.

Paul Fennell concludes, "There are a lot of important developments underway at Autosheen, aimed at strengthening the brand and providing improved training and support to franchise owners. We are investing substantially in consolidating our position as the UK's number one valeting franchise and expect to be announcing further plans shortly."

Published: 16 April 2010

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