Automotive paintwork repair franchise ChipsAway has rolled out a new look for its 300-strong fleet of specially customised vehicles.
The revised livery for the vehicles, which act as mobile workshops, provides a mobile advertising presence for franchise owners as they drive around their territories.
“We wanted to update our vehicles to increase their visual impact, but also to provide customers with easy to absorb information about our services and a memorable national number to call for free estimates,” explains Robin Auld, ChipsAway Marketing Director.
“We had a few prototypes to choose from, but this design won an overwhelming thumbs up from the majority of our franchise owners, who voted for the silver background with clean simple branding at our Annual National Conference last March.
“Everyone is delighted with the new livery – and our franchise owners can’t wait to update their vehicles. New franchise owners will, of course, get the latest style vehicle, bearing their own name and contact details, straight away!”
Published: 20 January 2012
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