Its existing logo has been revised to provide a bright and fresh approach and to convey the company's evolution into the country's premier disaster restoration specialist. Managing Director Phil Else says: 'Rainbow International is a modern, forward thinking company and we want our branding to reflect that.
'We felt it was time for a change as the old image had become somewhat dated. The beauty of the new corporate branding is that it maintains some of the core elements for which we are well known in the marketplace but with a fresh approach. Our new strapline, 'Restoration and Cleaning', is much more in keeping with our business objectives providing a balanced and accurate identification of our business.'
Rainbow International has grown significantly over the last 10 years with 124 franchised branches across the UK employing more than 1,200 people and having in excess of 100,000 pieces of drying equipment available. It is engaged by Britain's leading insurers and loss adjusting companies for domestic and commercial fire, flood and accidental damage claims.
Published: 31 August 2006
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