'Franchisors nationwide are currently experiencing an impressive period of growth and the noticeable popularity of this business offering means now is an opportune time for attracting new operators' explained Mott. 'This trend, coupled with recent moves from professional bodies to encourage further industry best practice, has brought about a renewed level of interest from those looking to invest in the property sector and I'm confident that the leading market players will enjoy further success in the new year.'
As the big firms in the residential market continue to raise the bar in their service offerings to franchisees, Enfields has achieved notable status among would-be operators as the leading UK property firm for training and supporting franchisees - an essential move towards the company's own market expansion, explained Mott: 'The industry's overall development of its customer approach has meant that franchisees which benefit from fully supportive development programmes provided by their franchisor, will undoubtedly be those who ultimately mirror the success of the brand.'
National exposure of the popularity and success of franchising, including high profile televised series promoting business ingenuity, has provided a catalyst in encouraging UK workers to take the plunge and 'go it alone'.
'We've noticed a marked level of interest from those looking to move away from the corporate world, looking for a fresh challenge, which often lies within a new market place. With so many opportunities for franchisees presenting themselves in the current climate, it will be the dynamic property franchisors offering an altogether smarter franchisee package that will benefit from the uptake in 2007' concluded Mott.
With seven operators aboard and two territories already up and running in Basingstoke and Portsmouth, plus plans in place with these operators to open further branches across their conurbations, Enfields is confident of its business offering to many would-be estate agents, keen to enter the industry with the support of a proven franchisor backbone.
As well as having the opportunity to administer their own branch operations, franchisees receive all the sales, marketing and administrative support they need from the firm, whilst benefiting from total autonomy over the day to day running of their business.
Enfields was awarded its successive Gold award win under the Best Medium Agent category at the 2006 Estate Agency of the Year Awards, alongside Bronze wins under the Lettings and Technology/ Web categories.
The firm was established in 2000 and made an instant impact by providing first class services to customers. Over the subsequent years Enfields has become one of the fastest growing independent estate agency groups in the industry and with the launch of the Enfields Franchise Scheme in 2006 now boasts an expanding network of branches throughout the UK. The company is a member of the British Franchise Association.
The Enfields network provides complete packages for selling, buying and renting property, specialised Prestige Homes and Land and New Homes services and access to surveys, legal assistance and removals and we introduce mortgage business to Now Mortgages LLP. Pre-determined from the outset, Enfields' growth has been achieved through a 'Masterplan' for success that is based on bringing a combination of vital resources to the business that are focused on delivering unbeatable customer service.
The 'Masterplan' - a complete solution for buying, selling and renting property
- Highly rewarded and experienced sales teams trained using world-class methods
- Advanced sales, marketing and administrative systems to achieve positive results fast
- Latest computer and communication technology
- High profile brand and maintained dominant market position to boost property portfolio and customer base
- Host of support services to provide 'one stop' solution for moving home including legal, surveys and removals
- Enfields introduces mortgage business to Now Mortgages LLP
Published: 5 January 2007
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