O'Briens Sandwich Bars, an Irish based coffee shop chain, is set to continue its expansion within Germany. The first German outlet was opened in Augsburg near Munich in May 2007 by franchisee Darragh Staunton. O'Briens is currently seeking additional properties in Augsburg and Nuremburg.
Darragh Staunton, O'Briens franchisee, said: 'O'Briens in Augsburg has performed extremely well in its first year of trading. The quality, fresh, healthy food offering appeals to our customers and we firmly believe that the O'Briens concept and product range has the potential to be a huge success in the German market.'
Fiacra Nagle, O'Briens' CEO, added: 'We are continually on the look-out to expand O'Briens Sandwich Bars throughout the world. Coming up to our first anniversary of trading in Germany, we are delighted to be planning further expansion in the region. The O'Briens franchising business model has flourished in Ireland and the UK for more than a decade, dominating high street locations and more recently shopping centre sites. It is a trend that has been continuing across international markets, generating a group turnover of more than 100 million euros in 2007.'
Published: 26 June 2008
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