Pan Chai has set out to target affluent city-centre locations with a high footfall to make the brand the first choice for luxury pan-Asian food.

Pan Chai, a provisional member of the BFA, has enjoyed huge success in Harrods over the last two years and its launch at the franchise exhibition attracted a large number of prospects.

Eddie Lim, Owner, said: “It has long been my ambition to bring our food to the UK market and I can already see its influence growing.

“Creating a Pan Chai franchise will take Asian fine-dining across the country, and provide a great opportunity for those wishing to become involved with a luxury Asian brand. We will offer our franchisees all the support they need, making this a great opportunity.”

Andrew Lloyd, a Director, added: “Our brand is unique, exciting, and enjoying tremendous success. Now we are looking for the right people to join us, follow our proven system, and expand the brand.

“Previous business experience, particularly in franchising, would be a huge advantage, but what we really need are people who are passionate about food and the restaurant industry, and have a genuine understanding and passion for the ethos of our brand.”

Published: 19 February 2014

Back to news