Anthony Round, Business Development Manager, Papa John’s said: “This deal creates a win-win situation. As a company, we are focused on UK growth and this clever marketing promotion enables us to support fans and our franchisees alike.”
The partnership with Newcastle United, which was sourced and negotiated by Sports Marketing Agency SportQuake, follows a successful season long sponsorship deal with the Football League, with the agreement representing the first UK sport sponsorship for the third largest pizza chain in the world.
Dale Aitchison, head of partnerships for Newcastle United Football Club commented: “This is a really exciting partnership and one that I’m sure the supporters will enjoy. The fans play a big part in our performances at home and on the road and it’s great that Papa John’s have shown their appreciation for the support they give our players.”
Andrew Gallagher, Papa John’s Marketing Director, said: “The Football League partnership has worked really well for us due to the great connection between the clubs and the local community and we wanted to partner with a Premier League club that could offer us just that.
“Newcastle United is one of the giants of English football and is the heartbeat of city. They have such a passionate fan base it was an obvious choice and once we finally got the chance to put pen to paper we knew the best way to kick off our relationship – give the supporters fantastic pizzas and deals.”
The Score Twice Half Price promotion kicked off on Saturday 1 March with a Newcastle 4:1 victory over Hull.
Published: 11 March 2014
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