The Linguaphone Group’s English language programme for children, Pingu’s English, is to establish locations across Russia. The USA-based company has signed franchise agreements with Evrokniga and Knizhny Dom, which will see the companies open Pingu’s English courses in different areas of Russia.

Evrokniga has been appointed to distribute Pingu’s English across the whole of Russia apart from the North West Federal region. Since 1993, Evrokniga has been working in the Russian market, distributing educational materials for key British and European publishers. Based in Moscow, Anna Gorizontova, Business Development Director of Evrokniga, will be overseeing the business; promoting Pingu’s English to kindergartens and primary schools through its wide network of agents.

Knizhny Dom, based in St Petersburg, has also been successfully trading in educational literature in the Russian market for many years. Led by Andrey Nesterov, Director of Knizhny Dom, they will be responsible for distributing the Pingu’s English children’s English language course across St Peterburg and the North West Federal region of Russia.

Derek Price, Chief Operations Officer of the Linguaphone Group, said: “Knizhny Dom and Evrokniga are revered and well established publishers in the Russian education sector and we are delighted to sign two partners in such an important strategic market for the Group’s expansion plans. I have no doubt that with their hard work and expertise in the market, Pingu’s English will fly!”

Pingu’s English has created an English language course based on the children’s character Pingu and aims to be a fun and imaginative way for young children to learn English. Pingu’s English is a three-level course developed by experts in the fields of child education and language acquisition. Designed for use within Pingu’s English Schools, kindergartens and also by parents and children at home, this innovative course is exclusive to the Linguaphone Group.

Published: 18 October 2010

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