Design and print franchise Prontaprint has been ranked by Business Superbrands as one of the UK's leading business brands for the seventh year running. The Business Superbrands announcement comes as a result of a robust and independent selection process by The Centre for Brand Analysis, which reviewed feedback from a voluntary Expert Council and over 1,500 business professionals to rank Prontaprint as representing the best in its sector.
Prontaprint was the first design and print business to receive the Business Superbrands accolade in 2002 and its continued success is a result of the company's revised brand positioning and strategy.
Since unveiling its new B2B image in 2006, Prontaprint has rebranded 75 per cent of its 150-strong network, enabling the company to differentiate itself within the market place and communicate its service offering more effectively to attract higher value business clients. Furthermore, the ABA Associates - Brand Survey for Prontaprint has revealed that 76 per cent of UK companies recognise Prontaprint as a quality brand for business design and print.
Keith Davidson, Head of Marketing at Prontaprint, says: 'It is great to be recognised once again amongst the UK's leading business brands. Prontaprint is the most recognised brand within its marketplace and it has achieved this by delivering first class customer service and a high quality design and print offering to businesses across the UK.
'The franchise market is also performing well against an uncertain financial backdrop, with enterprising business professionals increasingly opting to take the franchise route over setting up their own business from scratch as the safest and most profitable option. Choosing a well-known brand is a major consideration for prospective franchisees and Prontaprint leads the print-on-demand market when it comes to brand awareness and recognition.'
Stephen Cheliotis, Chairman of the Expert Council and CEO of the Centre for Brand Analysis, comments: 'A Business Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantage over its competitors which customers want and recognise; it must also represent quality, reliability and distinction.'
Published: 4 March 2009
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