Casual restaurant chain Quiznos is set to open locations in Northern and Western India through a new Master Franchise agreement.

The agreement will see Quiznos working with its new franchise partner, Sub One Hospitality Services, to open locations in India’s commercial centre of New Delhi and the entertainment area of Bollywood.

Lee Vala, International Chief Development Officer at Quiznos, said: “At Quiznos, our ongoing international expansion reflects the reputation for quality that we have built worldwide. When you combine that with the diverse and cosmopolitan population in Northern and Western India’s major cities, a partner with significant expertise in the local market, Quizno’s strategy for international growth and localisation, and our unparalleled menu of distinctive, recipe-driven flavours, it creates a powerful recipe for success.”

As well as owning the Quiznos Master Franchise, Sun One Hospitality Services operates over 52 restaurants throughout 14 cities in India, and is the Master Franchise holder for prominent brands in the quick service restaurant, fine dining, casual dining and café sectors.

Himan Juneja, CEO of Sub One Hospitality Services, said: “Northern and Western India is fast becoming a ‘foodie’ market. More and more people are eating meals outside of the home, and they are increasingly seeking new places and tastes to try. Quiznos’ colourful ambiance and warm, toasted sandwiches, with their wide variety of flavours and tastes will appeal to a wide and diverse group of local consumers.”

The Quiznos menu in Northern and Western India will feature dishes unique to the regions, including custom sauces and dressings, Indian grains and a broader variety of vegetarian selections.

Published: 3 January 2012

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