Over the course of March alone, the company has seen an impressive 77 per cent increase in customer enquiries generated for the Ovenclean network versus last year! This fantastic achievement is a trend that looks set to continue due to the ongoing success of the inaugural TV campaign, which will run until mid-September.
Group Marketing Manager, Lidia Benvie-Ferreiros, commented: “As an additional benefit to the phenomenal levels of customer demand generated as a result of the TV exposure, we are also seeing a halo effect on the impact of all other marketing sources. In fact, we’ve actually experienced an astonishing 71 per cent average increase in response rates for all other marketing activity since the start of our TV campaign, which is fantastic!
“To capitalise on this, we are integrating our online and social media marketing activity with the TV campaign and also encouraging the network to do the same on a local level – including promoting the Ovenclean service using new and updated artwork we’ve produced featuring the ‘As Seen on TV’ slogan,”
Not only did Ovenclean experience record lead volumes in March, but also achieved an 82 per cent increase in visitors to their search engine and mobile-optimised website over the course of the month, compared to the same period last year, including their best ever day with 1,700 visits!
Benvie-Ferreiros concluded: “With more and more of our customers going online to find out about our services, we’ve made huge investments to ensure we stay at the forefront of our industry to drive both brand awareness and customer demand to generate more business for our franchise partners. It really is a very exciting time to be part of the Ovenclean success story!”
Published: 8 June 2015
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