The Revive chain was established four years ago by Australian entrepreneurs Christian Lehmann and Matthew Beesley. The concept specialises in serving a wide range of freshly prepared hot and cold smoothies and blended juices. All the drinks are made to order using wholly natural ingredients - no artificial flavours, preservatives or additives are used. Stores also sell a selection of fruit, salads, sandwiches, wraps, health bars, muffins, low fat cakes and other 'guilt-free' snacks.

Since launching its first UK store in Wimbledon in 2004 the Revive chain has grown rapidly and now employs over 75 UK staff across 10 locations including the MetroCentre, one of Europe's largest shopping and entertainment complexes. The brand is poised to open another 15 stores across the UK in kiosks, inline units, food court and high street locations. International expansion is already underway with trading stores in Kuwait and further stores coming soon in Qatar, Oman, Egypt, Saudi Arabia and Portugal.

'It is a very exciting time for us, with strong domestic and international growth,' says Christian. 'We have been receiving interest daily from operators across the world wanting to know more about bringing the concept to their country. The demand for healthy alternatives that taste delicious is soaring and we are well positioned to meet these customers' demands. The team and I are delighted about the positive response thus far and aim to find the right partners to join the Revive family. It is a pleasure to be working with the FDS team to find our Master Franchisees.'

In December 2007 Revive appointed FWM Group as the MENA Master Franchisee. The deal consists of an initial 20 store development programme. Two stores have since opened in Kuwait (Sourq Sharq Mall & Misref Coop). FWM Group CEO Fadil Alnassar commented: 'We are very pleased to become the Middle East Master of Revive Juice Bars. We had made contact with several operators in Europe and found Revive to be the clear winner in terms of its operational structure and in particular its products. This is a new concept to the Middle East, where people have become more aware of healthy eating and nutritional food. Kuwaitis love new concepts with food and beverage consumption being very high for such a small country. We feel confident of becoming a market leader in the Middle East with the backing of the Revive team.'

Published: 3 November 2008

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