David, who brings in excess of 18 years' marketing experience to the team, was formerly with Baker Tilly, the accountants and business advisors. His previous employment includes working as an independent Marketing and PR consultant, servicing clients such as Eagle Star Insurance and City of Westminster, and providing marketing support to a wide range of environmental initiatives with some of Britain's leading blue chip companies.
His new position will encompass the origination of tailor-made marketing programmes to the Scenic Blue franchise network, in addition to delivering strategic counsel and hands-on support to further develop the Scenic Blue brand at a national level. Phil Gaffer is the company's new Franchise Recruitment Manager.
Phil has worked in the franchise environment for seven years and was instrumental in the launch and ongoing management of the Globalink franchise network. His role at Scenic Blue is pivotal to the growth and development of the company's franchise network.
Commenting on both appointments, Managing Director Judy Behl said: 'With the recent acquisition of Scenic Blue by Marshalls Plc to become a Marshalls Specialist business, we are now ready to enter the next phase of the company's evolution and to heighten national awareness of Scenic Blue as a major player in the landscape and franchise sector. These appointments are critical to our planned growth strategy and will enable Scenic Blue to expand the number of franchise territories whilst providing an enhanced and more sophisticated marketing resource.'
Published: 8 May 2007
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