Baskin Robbins teamed up with Dr Alan Hirsch, a recognised smell and taste aficionado, to publish findings on the link between people’s favourite ice cream flavour and their personality traits. Find out below what your taste buds say about you.

Favourite (Baskin Robbins) ice cream flavour:
Vanilla – you're more likely to be impulsive, easily suggestible and an idealist.
Chocolate – you're more likely to be dramatic, lively, charming, flirtatious, seductive and gullible.
Very Berry Strawberry – you're more likely to be a tolerant, devoted and an introvert.
Mint Chocolate Chip – you're more likely to be argumentative, frugal and cautious.
Chocolate Chip Cookie Dough – you're more likely to be ambitious, competitive and a visionary.
Pralines 'n Cream, you're more likely to be loving, supportive and prefer to avoid the spotlight.
Jamoca (i.e. coffee) – you're more likely to be scrupulous, conscientious and a moral perfectionist.
Chocolate Chip – you're more likely to be generous, competent and a go-getter.
Rainbow Sherbet – you're more likely to be analytic, decisive and a pessimistic.
Rocky Road – you're more likely to be aggressive, engaging and a good listener.

Dr Hirsch said: "We uncovered quite a few surprising findings when investigating what a person's favourite ice cream flavour says about their personality."

This year’s scorching British summer has provided a bumper year for ice cream and frozen desert franchises, a fact that has not escaped the Rainbow Sherbet lovers of the business world as Baskin Robbins’ sterling efforts continue to make national ice cream month a resounding success.

Read more at The Franchise Magazine

Published: 20 August 2013

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