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Mills will be responsible for franchise development, working alongside the expanding franchise network in the UK and Ireland.

He joins the Seriously FUN team from American franchise powerhouse The Dwyer Group, well-known in the UK with brands including Drain Doctor, Molly Maids and Rainbow International.

The Dwyer Group is a provider of speciality services the residential and commercial sectors through more than 2,100 franchises in 10 countries. It was there that Mills served as Franchise Developer during his successful tenure working on the business development team, specifically targeting new and existing trade businesses.

Mills started in franchising as a franchise owner for The Original Poster Company in 1991. He was appointed Sales Director in 2001 and was part of the core team that increased the company’s net profit and developed the business into Europe, North America and Australia.

Mills was recognised for exceptional sales achievements while working with more than 220 franchise owners in 12 countries, supplying 26,000 retail shops.

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He gained further experience as a senior franchise consultant at Horwarth Franchising, now known as The Franchising Centre, and advised leading sports, restaurant and service brands.

Mills attained Qualified Franchise Professional status in 2011, accredited by the British Franchise Association. Mills said: “I am thrilled to be part of the Seriously FUN team and I look forward helping grow our unique culture and values nationally as we love to say to every parent and child, we aspire to draw the best out of every child that attends.”

Johnathan Madden, Seriously FUN’s Managing Director, said: “We are very excited to welcome Simon to our team, not only will he bring a tighter focus to our franchise business, but also be an excellent business coach for our team and franchise family.”


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