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The new signage was unveiled on Morecambe Promenade to welcome ‘Way of the Roses’ cyclists to the town and help show cyclists, walkers and tourists all the local attractions available to them.

Andrew Dobson, Head of Regeneration and Planning for Lancaster City Council, said: “The spectacular Way of the Roses cycle route has already proved popular with cyclists, walkers alike and has transformed 170miles of roads and cycle tracks into a new leisure route taking in some of the most spectacular towns, villages and countryside in the North of England.”

Thomas Somers, owner of Signs Express, Lancaster, added: “We thoroughly enjoyed working on this project. My wife has previously cycled the Way of the Roses route and having seen a similar board at the eastern end of the route on Bridlington’s promenade, I’m delighted to help make sure we’ve got our own at the Morecambe end.”


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