Signs Express (Warwick), part of the signs and graphics franchise Signs Express, was recruited by Nissan to provide eye-catching vehicle graphics to promote its Juke Jam live events.

The events were organised as a nationwide DJ roadshow that travelled to major cities following a live La Roux gig in Manchester to promote Nissan’s new model, Juke, to a young, urban audience.

The organisers of the Jam events, Edge Live, who are based in Gaydon, commissioned the dramatic vehicle graphics and a digitally printed banner, which were supplies by Signs Express in a very quick turnaround in order to meet deadlines for the first Juke Jam event.

Lucy Walton, Event Manager at Edge Live, said: “Signs Express were not only helpful and flexible but turned things around so quickly they ensured that we met our deadlines and delivered against our objectives. Thanks Signs Express!”

Andy Slater, franchise owner of Signs Express (Warwick), said: “Over 3,000 people every hour of the working day see a vehicle on the roads so car graphics provide an excellent advertising medium, especially for something like the Juke Jam live events. There has been a lot of interest surrounding the new vehicle launch and this has been increased with its extensive media campaign. We were delighted to assist with getting the communication across.”

Published: 26 November 2010

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