The Signs Express team has produced three vehicle wraps for Capital Cabs to advertise the Sahara trek with. The wraps cover the sides of the black cabs and transformed the vehicles into desert scenes and have 'How far would you go for your local hospice?'
Students at the UWIC Cardiff School of Art and Design designed and submitted the artwork to the signage company. AD Taxi gave them a brief and then Sign Express adjusted their artwork so that the design would fit the size and shape of the cabs.
Owner of the Cardiff Signs Express branch Grant Zehetmayr commented: 'I was only too happy to help such a worthy charity and work with the talent of students at UWIC. The design template only needed a few slight adjustments before being printed onto a six-month vinyl making it easy to remove when the campaign ends. The job took two weeks from design to fit with the application completed in only one day. I would happily show further support in the future.'
The Marie Curie Hospice in Penarth cared for more than 500 in-patients last year and costs over £3.5 million per annum to run. The hospice helps cancer patients with nursing care, provides free support to their families and offers respite care with activities such as aromatherapy and arts and crafts on offer.
Community Fundraising Manager at Marie Curie Karen Jones said: 'The response has been wonderful, not just from an entry perspective but also from the local community who have shown great support and have been very generous. I am absolutely thrilled with the finished result and Capital Cabs has signed up two of its own staff to participate in the hospice trek and I've had another enquiry from someone who said on his application form that he saw the advert on one of the taxis. This really shows the campaign is working.'
Published: 21 May 2008
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