Signs Express (Peterborough) applies its specialist design skills to help Conders Garage with its latest promotion of the Isuzu Rodeo brand.
The brief was to produce vehicle graphics in the style of a previous Isuzu Rodeo which was used in the Dakar Rally by Isuzu in Australia. The Peterborough team achieved this task with the use of Avery cast vinyl, clear laminate and Mactac cast vinyl, which was applied to the Rodeo as a partial wrap.
Signs Express (Peterborough) franchise owner Anne Hitch said: "When we were asked to produce the graphics there were no quality images available so we had to work from old photographs to recreate the UK version of the Australian vehicle. We had to change the colours to red, white and blue, add sponsorship logos and replace Dakar Rally references with Conders. We were happy to be given the challenge."
The new look Rodeo will be travelling to different regions across the UK promoting the Isuzu brand and Conders Garage. Dealer principal at Conders, Ian Armstrong said: "We've used Signs Express for the past three years and have always found their work first class so I knew that Anne would be up to the challenge."
The Peterborough signage specialist, Signs Express, is part of the UK and Ireland's largest graphics and sign franchise with 80 centres nationwide. It specialises in vehicle and window graphics, banners and exhibition displays, installing interior and exterior signs as well as producing health and safety signs, labels and stickers.
Published: 13 August 2010
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