It is interesting to note that following the opening of three stores in Mumbai last year on what is believed to be a 50/50 joint venture Franchise Agreement between Starbucks Coffee Co. and Tata Global Beverages Ltd, they have now opened a store in New Delhi.

This is great news for other coffee brands and hopefully they will follow Starbucks into these markets that are now proving to be welcoming international coffee brands.

"We are delighted to open our doors to customers here, in the capital city of New Delhi; extending the Starbucks experience to more customers in India," said John Culver, President of Starbucks Coffee China and Asia Pacific.

"We are incredibly humbled by the warm way in which the Indian consumer has embraced Starbucks entry into the market. This first flagship store in New Delhi promises to offer a distinct third place with a beautiful store designed specifically for New Delhi with great respect to the rich Indian heritage and culture. We are committed to the India market for the long-term and will aggressively grow our business, expanding stores and providing locally relevant innovations."

Avani Saglani Davda, CEO of Tata Starbucks Ltd, said: "We look forward to inviting customers to our first flagship store in New Delhi to enjoy the unique store design and elevated customer experience. We will continue to work thoughtfully to open stores in locations where our customers want and expect us to be. We continue to serve the finest espresso, sourced and roasted in India for India and are confident that our specially designed food offering will appeal to our customers here."

Published: 11 February 2013

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