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Non-traditional stores are located in off-high street sites, such as petrol forecourts, convenience stores, hospitals and transport hubs, universities and colleges.

This latest milestone follows that of the brand reaching 2,000 stores open in the UK and Ireland, achieved earlier this year.

With demand strong, opportunities are still available for convenience store and forecourt operators to partner with the franchise.

Development in non-traditional locations continues to be a major focus for the company, which already has partnerships with high profile operators including Welcome Break, Euro Garages, Blakemore, Applegreen and Sodexo.

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