The business began life at founder Sukh Ram Chamdal’s Daughter’s birthday party, when he could not find an egg-free cake to suit his daughter’s dietary requirements.
Chamdal discovered a recipe and began making the cakes himself and selling them in his store. He said: “I couldn’t believe how popular the cakes were. I opened up another store that specialised in eggfree cakes then someone asked me about franchising.”
Chamdal obtained funding from Southbank University, as part of a scheme to boost exciting new business ventures, to develop his recipe and his business has since expanded nationwide thanks to the excellent simplicity of Eggfree Cakebox’s business model.
Eggfree Cakebox relies on franchised stores that act as sales points. The centralised bakery then produces the sponge cakes in different flavours and is shipped to each store individually where they are decorated by hand, to order, for customers.
Chamdal added: “I have actually got 42 franchises signed up but I can only open about one store a month so I have a waiting list of franchisees. One hundred franchised stores is really the target at the moment and as long as we keep recruiting the right people as we have done so far, there is no reason we can’t get there.”
Published: 14 March 2014
Back to news