Members of the Signs Express Manchester team had been keeping a close eye on the Tour’s progress throughout June, as they were to be heavily involved in branding for the final stage. Their role, to provide a wide range of graphics and signage for the riders and support vehicles, was vital in maintaining the professionalism of the team and one with which the signage company handled with aplomb.
As the British Champion, Chris Froome, neared the famous Champs Elysees, where the race finishes, Team Sky commissioned the Manchester branch of the expert signage company to begin producing the final stage preparations. The team was flown out to Paris to brand the team’s support vehicles before the jubilant celebrations began.
Signs Express (Manchester) Co-owner Lee Eaton explains, “We feel very privileged to have been involved in such a prestigious occasion and were delighted to pull out all the stops as the timing was crucial. What a fantastic achievement for the team. There was enormous excitement at the last stage as the whole team had worked so hard.”
“We have also been asked to complete follow-up promotional work with the team vehicle manufacturer by Jaguar.”
Published: 15 August 2013
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