Following the expiry of its Master Franchise agreement for New Zealand, The Cheesecake Shop franchisor will now be dealing directly with its franchise owners.

This is part of The Cheesecake Shop’s decision to move away from Master Franchise Owners and instead installing head office teams to assist and support franchise owners.

Warwick Konopacki, Managing Director of The Cheesecake Shop, said: “In the early years of rapid expansion and limited head office resources, the Master Franchise structure made sense. However, now that we are a mature and experienced franchisor, we can achieve improved standards, efficiency and better marketing through a direct relationship with our franchise owners.”

Published: 11 December 2012

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