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The Linguaphone Group will be exhibiting its two franchise concepts at the 10th Be My Dealer Franchising & Brand Dealership exhibition in Istanbul, Turkey on the 13-15 September 2012.

The company will be attending the event as it is looking for new Master Franchise Owners for Turkey for its English language programmes – Direct English and Pingu’s English.

The Linguaphone Group is a UK-based language training provider, which operates under the internationally recognised Linguaphone, Direct English, and Pingu’s English brand names. The Group has a network of franchise partners across Asia, Africa, the Middle East and Europe. The Group also has a wide-ranging portfolio of self-study language products sold in over 60 countries to millions of customers.

Turkey is a key strategic market for the Linguaphone Group and it is keen to identify strong business partners to own franchises in the country. The company is keen to hear from those interested to act as its exclusive Master Franchise Owner, candidates may include:

  • Investors, such as a business seeking diversification or entrepreneurs looking for a new and rewarding opportunity
  • Kindergartens and early years providers, for example an existing early years provider with an established network of kindergartens, crèches, or day-care nurseries
  • Language school or training network for adults, such as an existing training provider with an established network of language or training school facilities for adults

Pingu’s English is an English language learning programme for children aged three to seven years. Based on the world famous character Pingu, it has transformed the way young children learn the skills of reading, writing, speaking and listening in English. It is already being delivered to children through a network of Master Franchise Owners and exclusive distributors across Asia, the Middle East and Europe.

Direct English is a learning system for adults, which has been developed by internationally renowned education authority Louis Alexander. It’s a nine-level language course, which provides English language training from the beginner to the corporate executive. The Direct English levels are designed to align with the levels outlined by the Common European Framework for Languages and a brand new edition of Direct English has just been published. Direct English also features an online learning component that could be useful for distance study. Another feature of Direct English is its Business English course, which uses specific business scenarios to teach effective listening, speaking, reading and writing in a business context.


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