When The Tanning Shop was first founded in Dublin in 1990, the family run business aimed to embrace innovation and professionalism. The company sourced new tanning technology from around the world, which enabled it to offer customers a far higher level of service than conventional UK tanning salons. In fact, The Tanning Shop introduced the first dedicated vertical tanning unit in Europe.

Adam Mooney, founder of The Tanning Shop, strategy was to gain acceptance on the high street in a market that was previously perceived as ‘unprofessional’. Staff were trained to become expert tanning providers, and salons were located in town and city centres.

Since the demand for tanning has increased The Tanning Shop has grown through franchising to become a dominant operator in the UK tanning sector.

Fernando Pellizer, franchise owner of The Tanning Shop Clapham, said: “I chose The Tanning Shop as a franchise as it is not only the market leader but also has a remarkable reputation. Since opening my salon in June 2004 my life has totally changed, my stress levels decreased considerably, I feel more motivated, positive and I have a better attitude towards everyday problems. I enjoy being an employer, looking after my own salon and staff. It is great satisfaction to generate employment in my local community. Every compliment I receive for outstanding customer service brings a great smile to my face.”

Published: 18 November 2010

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