Broklebank had a day of media appointments, which saw him make an early start at the BBC’s studios at MediaCity in Salford to appear on Today, Radio 4’s flagship news and current affairs programme.
Broklebank, who is in demand for his views not only on the franchise sector but also the care industry, was invited to be part of the programme to discuss how Home Instead and others should deliver in the care services.
Home Instead, which has 150 franchises in the UK, will not enter into volume contracts with local authorities, as they believe this will lead to short duration calls which will affect the amount of quality care they can provide.
When asked about this by File on 4 reporter, Fran Abrams, Broklebank said: “That makes it difficult for us to work with some local authorities.
“The key to quality care is the relationship and focusing on the person. You can’t deliver quality care when focused on short in and out task-based visits.
“You can’t take your coat off and have a cup of tea in 20 minutes, never mind help get someone out of bed, to the toilet, dressed and set up for the day. It’s just physically impossible.”
Broklebank acknowledged that Home Instead is a ‘for profit’ organisation but made the point, “We are ‘for profit’ but primarily it’s about making a difference. Profit is your reward for what you do. It’s not why you do it.”
Home Instead has been recognised for the quality of everything they do and has won many franchise and care awards including the bfa Gold Franchisor of the Year, Smith & Henderson Best Franchise and also achieved 5 star Franchisee Satisfaction.
Published: 12 February 2014
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