The three-year-deal that secures the flamboyant interiors experts as the brand ambassadors for the extensive Homestyle by Vantana collections has generated early positive signs for the company, franchise holders and stockists. The Livingston-based company, which is one of the country's leading manufacturers has already featured the personalities in extensive marketing initiatives all over the UK.
Franchisees can select from a wide variety of personality-branded marketing tools including window displays, stands and vehicle livery designs. A number of interiors and lifestyle publications have featured both the pair's signing and the latest ranges in their own signature collection. The TV stars also made a personal appearance at the Soft 07 show in Birmingham's NEC earlier this year.
So far the company has secured an additional 120 new dealer outlets throughout the UK. Vantana's Sales Director Stephen Murray says: 'We've received numerous enquiries from prospective franchise holders and exclusive stockists who've shown great interest in coming aboard. They recognise the great potential in having two well-known names acting as brand ambassadors and being able use their profiles to boost business.'
Stephen added that he has seen a 40 per cent sales increase since the Colin and Justin factor started to take effect.
Published: 19 June 2007
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