Revive Juice Bars, a UK based smoothie chain franchise, is set to continue its Middle East expansion with the signing of a Master Franchise deal for the region. FWM Group has bought the Revive Juice Bar Master Franchise rights for the Middle East. As part of the deal FWM Group will open 20 stores across the region, two outlets have already been opened in Kuwait.

Revive Juice Bars has been working with UK based franchise consultancy Franchise Development Services (FDS) to aid its UK and international expansion. The company has franchisees set to open stores in Qatar, Oman, Egypt, Saudi Arabia, Romania, Moldova and Portugal.

Christian Lehmann, co-Founded of Revive Juice Bars, said: 'It is a very exciting time for us, with strong domestic and international growth. We have been receiving interest daily from operators across the world, wanting to know more about bringing the concept to their country. The demand for health alternatives that taste delicious is soaring and we are well positioned to meet these customers' demands. The team and I are delighted about the positive response thus far and aim to find the right partners to join the Revive family. It is a pleasure to be working with the FDS team to find our Master Franchisees.'

Mr Fadil Alnassar CEO of FWM Group added: 'We are very pleased to become the Middle East Master of Revive Juice Bars. We had made contact with several operators in Europe and found Revive to be the clear winner in terms of its operational structure and in particular its products. This is a new concept to the Middle East, where people have become more aware of healthy eating and nutritional food. Kuwaiti's love new concepts with food and beverage consumption being very high for such a small country. We feel confident of becoming a market leader in the Middle East with the backing of the Revive team.'

Published: 3 November 2008

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