Tea Lounge has signed a Master Franchise agreement for Kuwait and is set to open its first store in the country in the next few months and additional locations over the next few years.

Tea Lounge is a US-based community café franchise that offers a range of fine teas, coffees, café-style food along with family entertainment.

Jonathan Spiel, CEO of Tea Lounge, said: “We are extremely excited to be entering the Kuwait market, as we feel that the local residents will embrace Tea Lounge’s community and social experience. As the global demand for community rises, we expect to further expand the Tea Lounge franchise opportunity by virtue of ‘the unfranchise’ approach letting every owner operate as creative, spirited entrepreneurs and put their own imprints on the business.”

While Tea Lounge traditional offerings include organic, fair-trade coffee and tea drinks, baked goods, hot sandwiches, breakfast and salads, as well as bar elements so patrons can enjoy a beer, glass of wine or a cocktail, the location in Kuwait will not include alcoholic beverages to fit the community culture.

Mohammed Al-Arbash, President of the Al-Arbash Group and Master Franchise for Kuwait, said: “After looking at many concepts in the United States and Europe, we chose to work with Tea Lounge because of its unique concept, beautiful atmosphere, very nice menu and the wide variety of wonderful teas and coffees and specialty drinks. The focus on customer service and the beautiful looking and great tasting drinks makes it a very special place. We are excited to work with Jonathan Spiel, who has shown tremendous passion and dedication to making Tea Lounge a special place. We have enjoyed working with him and hope to open Tea Lounge’s across the GCC and Middle East.”

Published: 2 October 2012

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