German fashionable sportswear retailer Venice Beach is set to launch its brand in Saudi Arabia under its Middle East Master Franchisee Savola Group. The first stores will open in Al Faisaliah Mall in Riyadh and Al Roshan Mall in Jeddah.

"We are delighted to be able to bring the Venice Beach concept to the Saudi market as a first of its kind in women's fashion sportswear,' says Omar Bayazeid, General Manager, Business Development of Savola Group's franchise division. 'Venice Beach's unique and trendy outfits are specially designed for the utmost comfort and freshness, covering a multitude of sports and fitness activities.

"With the increased interest from women in keeping fit and healthy, we felt there was a need for more choice in sportswear for women. Women are one target group that like to maintain their individuality no matter what they are doing.'

Venice Beach was founded in 1988 and is also established in Eastern Europe and Asia.

Published: 22 September 2006

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