A new franchise deal will see 25 Wendy’s restaurants opening in Georgia and the Republic of Azerbaijan over the next 10 years.

The Wendy’s Company, which owns the burger restaurant franchise, has signed an agreement with The Wissol Group, who will own and operate the new restaurants. The Wissol Group is set to open the first location in Tbilisi in 2013.

Darrell van Ligten, President, International at The Wendy’s Company, said: “Georgia is a dynamic market with long-term growth potential for the Wendy’s brand, and it plays an important role in our continued expansion in Eastern Europe. We’re privileged to have the opportunity to team with a strong, highly capable organisation like The Wissol Group, which shares our passion for quality and exceptional customer service.”

Dr. Samson Pkhakadze, President of The Wissol Group, added: “We are very proud to bring Wendy’s to the Georgian market, where we will focus our development efforts over the next several years. Wendy’s has a well-established global brand image and standardised business practices that will be immediately attractive to Georgian customers. We are also excited that, through Wendy’s, The Wissol Group, will bring additional jobs to our local economy.”

Published: 18 April 2012

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