The announcement that NHS patients can now 'top up' their cancer treatment by buying cancer drugs privately is being hailed as 'good news for our franchisees' by not-for-profit medical insurer WPA. WPA franchisees provide private health insurance cover including policies designed specifically to help cover the cost of cancer drugs.
'There is a huge new audience for these products, among individuals, small and medium-sized enterprises (SMEs) and big corporates,' says WPA Franchise Manager Berkeley Harris. 'It represents great potential for extra earnings.
WPA has had the products in place for some time, anticipating the recent announcement. Its franchisees can offer a modular NHS 'Health Top-Up' policy which is aimed at customers who want to make the most of the NHS. As well as Wellness, Hospital, A&E Abroad, Cosmetic and Legal Advice, it includes up to £50,000 of licensed cancer drugs unavailable on the NHS and their administration in a private or an NHS setting. 'We are already seeing increased demand for these products, especially from the corporate market,' continues Berkeley. 'Many companies are desperate to offer some form of health care to employees but feel that full-scale medical insurance is too costly.'
WPA is a not-for-profit organisation that was founded in 1901 and is seeking to add a further 15 frachisees to its network.
Published: 11 February 2009
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