WSI held a 'think tank' event in Mexico City to allow its local franchise owners to share information and ideas. A USA-based internet marketing solutions franchise, WSI held the digital marketing 'think tank' event at the Crown Plaza Hotel earlier this month. The event lasted for two days and local franchise owners shared information and ideas on leading edge digital marketing strategies related to lead generation, content marketing and online brand reputation.

Ron McArthur, President of WSI, said: "It's evident that we're in the realm of digital marketing now, especially with the emergence of new media tools and technologies. Today, businesses can communicate with their target audience using a number of online channels. A well-strategised digital marketing plan helps companies communicate with their audience in real-time, ultimately building their credibility and enhancing brand reputation. This strategy sharing event allowed local franchise offices in Mexico City to collaborate by sharing advanced internet marketing techniques."

Carlos Guzman, WSI Area Representative for Sounthern Mexico, said: "This was an extremely productive 'think tank' event, as the many great minds of digital marketing came together to share their 'success secrets'. I was very impressed with the amount of expertise and the value of the information that was shared, especially by Francois Muscat, WSI's South African leading internet expert. This strategy exchange event will help equip local franchise owners to execute advanced digital media techniques for their clients, as well as open a great opportunity for Mexican busiensses to partner with any of the WSI Consultant and take advantage of these leading edge digital marketing strategies."

Published: 27 January 2010

Back to news