WSI, a USA-based internet service franchise, has sold its Master Franchise for the United Arab Emirates. Husam Jandal, an existing WSI franchise owner, has purchased the rights to franchise WSI in the UAE.

Husam Jandal said: "Internet growth rate is highest in the Middle East. The rate of internet usage growth exceeds the global rate more than fourfold, according to Internet World Stats. Not surprisingly, over the years I have seen many businesses grow drastically here over a short period of time by using the online marketing strategies WSI offers. At the same time, many businesses still require a lot of education to be able to enjoy exploiting enormous opportunities through the internet leading to increased profitability.

"With internet penetration in the UAE reaching 60.9 per cent in 2009, as cited by Internet World Stats, it might now enter the list of highly internet penetrated countries. This explains the growing interest towards the WSI franchise in the UAE. Our goal is to further expand WSI's internet marketing services to local, regional, and international organisations through developing a strong network of additionally digital marketing consultancy offices like the one I have set up in 2005."

WSI President Ron McArthur added: "I believe that WSI's presence in the United Arab Emirates through our Master Franchise office will drastically increase the profitability of local businesses in the region. The internet continues to be the fastest growing communication and business channel today, and this offers an exceptional opportunity for business owners to market themselves. Husam's office has a full staff of internet marketing experts who will continue to provide advance internet marketing strategies to local businesses, as well as help expand the network of Internet Marketing Consultants in the UAE."

Published: 12 February 2010

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